A single can and a six-pack of hard cider reading "Cirque du Cidre" rendered on a light blue background
CIRQUE DU CIDRE
Packaging Design -  Instructor Paul Sheriff
Featured in this act is a brand of hard cider, Cirque du Cidre, inspired by 19th century circus poster designs. The brand began with a hardier, worn-down ambiance, but eventually morphed into its current bright and jovial state. All designs and lettering featured on the packaging were illustrated, scanned, then refined in Adobe Photoshop. The brand includes six flavors of cider, each with its own unique hand-drawn label, as well as packaging for a variety pack featuring all the flavors!
Initial Sketches
Final Deliverables
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